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Page One · A-hed · Retirement · M10

She posted a slightly embarrassing TikTok asking for friends. Two people from the comments are now her closest ones

Americans have fewer close friends than they did a decade ago. Some are fixing it by asking the whole internet. A plea that says exactly what you want works better than one that just says lonely.

By Sean Anees Saifi · Capital Wealth · Published Friday, October 23, 2026 · Source: The Wall Street Journal, Friday, October 23, 2026, whose market figures are the Thursday, October 22 close (Page One)
Key Points
40
people who wrote to Raymond Featherston after one St. Louis subreddit post
800
comments on Jessica Lech's TikTok post offering homemade baked goods
1
real-life friend Lech has made from all those comments so far
2
of Aysia Totsch's closest friends today came from the comments on her video
A laughing woman holding a stack of wooden blocks and a man tying their ankles together for a three-legged race at a sunny backyard party, bunting overhead.
Aysia Totsch's friendship application drew thousands of likes. The two friends she found in the comments have since joined her at a concert, a street festival and a pumpkin patch.
In one line: Lonely adults are asking the whole internet for friends, and some are finding them. A retirement plan needs a social plan too.

Aysia Totsch, 33, owns a vintage-clothing store in Clarksville, Ind. A friend of hers had just had a second baby, and the two had drifted apart. Totsch didn't know how to meet other adults without kids. Then she saw a friendship application on TikTok and filmed her own. She admitted on camera that it felt a little weird. She posted it anyway.

Rachel Wolfe tells her story in the Friday Journal's A-hed. The video drew thousands of likes. Two people who answered in the comments are now among Totsch's closest friends. Since then the three have gone to a Hilary Duff concert, a street festival and a pumpkin patch. “You're not going to get what you don't ask for,” she said. Plenty of others are trying it. A Florida office manager offered homemade baked goods. A Memphis scholarship coordinator wanted company for thrifting or board games. Many posts open with a blunt admission of loneliness. Trolls show up now and then. Kind replies show up far more often, and some turn into real best friends.

Be specific, and say it out loud

Americans see friends less often, and have fewer close ones, than ten years ago. Psychologists cite fewer third spaces beyond home and work, more time on screens, and marriage and kids coming later or not at all. Jaimie Krems directs the Center for Friendship Research at UCLA. She says a public post turns on a person's friendship taxi light. It gives strangers who are too shy to go first an opening. She also thinks it's healthy that people now talk about loneliness openly. “If friendship were a drug it might be the most prescribed drug,” she said.

How you ask matters. Miriam Kirmayer, a clinical psychologist who focuses on adult friendship, says a general plea is too broad. Ask for a gym partner every Friday instead, so the right reader knows it's meant for them. Friend hunts online can stall the way online dating does. Jessica Lech, 26, the Florida office manager, drew more than 800 comments. She's made one real friend so far, and a few first hangs fizzled. Raymond Featherston, 29, an operations assistant, posted on the St. Louis subreddit with his back story and his favorite Six Flags ride. Roughly 40 people wrote him. He's since met his best friends and turned them into a group. “I ended up being this connector. It feels really good,” he said.

Our read

Our read, Retirement (M10), with a Behavioral lens. We spend most of our time on the money half of a retirement plan. This story is about the other half. For many of us, work supplies a ready-made social life for decades. Then it ends, often the same week the paycheck does. The psychologists in the story say the places adults once made friends are thinning out. Retirees can feel that most. The people here found a fix that costs nothing but nerve. Say what you want, and say it specifically. A walking partner on Tuesdays. A board-game night on Thursdays.

Here's where it touches your plan. Your retirement plan has a page for income and a page for health costs. It should have a page for people, with a small budget line for the class fee or the gas to go see friends. This week, write down three people outside family and work you'd call on a bad day. If the list is short, make one specific ask of one person, like a weekly walk or a standing lunch. If you're still working, start before your last day, not after. We'd be glad to help you plan the whole retirement, the people included.

What It Means For Your Portfolio

Hold. Put a people page in the retirement plan.

A retirement plan needs a social plan, and the best ask is a specific one.

General planning principles, not advice for anyone in particular. Treat friendships as part of the plan, the way you treat housing and health costs. Before the paycheck stops, build at least one standing weekly thing that has nothing to do with work. Make specific asks. A general wish for friends gets fewer replies than a named activity on a named day.

No public company is involved. TikTok and Reddit appear as the places people posted, with no view on either.

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