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Heard on the Street · Pharma

Why Heart Disease, Humanity’s Top Killer, Has Become Big Pharma’s Money Pit

Two heart drugs hit their biological targets and still missed the outcome that matters. Here’s why cardiovascular medicine got so costly to win, and what that means for owning drug stocks.

By Sean Anees Saifi · Capital Wealth · Published Tuesday, September 15, 2026 · Source: The Wall Street Journal, September 14, 2026 edition (Heard on the Street)
Key Points
Top killer
heart disease’s rank among humanity’s causes of death
Decades
since Amgen shares had a worse day
Thousands
patients tracked for years in massive heart trials
November
full pelacarsen data debated at heart meeting
A white test card with one empty circle and one blood-filled circle beside a blue lancet on a bright white table.
Novartis’s pelacarsen lowered Lp(a) in the blood but didn’t reduce heart attacks and strokes. Investors didn’t wait for the full data, and Amgen shares had their worst day in decades.
In one line: Heart disease is still the top killer, but huge trials, stubborn biology and cheap generics are making it one of pharma’s hardest places to make money.

Heart disease is still humanity’s top killer, which ought to make it a gold mine for drugmakers. Lately it’s been more of a sinkhole. Since late July, heart drugs from Novo Nordisk (NVO) and Novartis (NVS) each hit the biological target they were built for. Neither cut heart attacks or strokes. In a Heard on the Street column, David Wainer explains why this keeps happening, and why it’s so expensive.

Why winning got so hard

Part of the problem is old success. Statins and blood-pressure pills were blockbusters in their day, and they’re now cheap generics. Showing a new drug adds protection on top of them is, in Wainer’s image, like proving air bags matter to passengers who are already buckled up.

To show a difference, trials need enough heart attacks and strokes to count, so they keep getting bigger and longer. Picture thousands of patients, years of checkups and a bill in the hundreds of millions of dollars. “This isn’t a vaccine study, where you jab people and see them in a year,” says William Blair analyst Myles Minter.

Biology isn’t cooperating either. Lp(a) — a cholesterol-carrying particle in the blood, with levels largely set by genetics — drew billions from Novartis, Eli Lilly (LLY), Amgen (AMGN) and AstraZeneca (AZN). The column’s likely reason for the miss: a lifetime of inherited risk is hard to undo in a trial lasting a few years. Rival Lp(a) drugs haven’t reported yet and could still work. Investors didn’t wait, though. Amgen stock suffered its worst day in decades.

One blockbuster isn’t a plan

Success isn’t the finish line, either. Amgen’s Repatha, an injection, pushes LDL cholesterol far below what statins do alone and cuts the risk of heart attacks and strokes. Sales still lagged for years in a market of cheap generics. After insurers limited access, Amgen slashed the U.S. list price.

That’s the investing lesson in miniature. A blockbuster eventually meets cheap copies, and one company’s failed trial can drag down a rival’s stock in a day. Wainer still sees bright spots, including obesity drugs like Wegovy and treatments for rare genetic heart conditions. But he expects retrenchment — cutting back while companies rethink which targets to chase and which patients stand to benefit most. The easy oil’s been pumped, in his analogy, and what’s left sits in deep, pricey water.

What It Means For Your Portfolio

Hold — Amgen stays; nothing new bought

Hold steady: heart-drug research is getting costlier and harder to win, which argues for owning many programs rather than betting a plan on one trial.

One trial result can erase billions in market value, and one company’s miss can hammer a rival chasing the same idea. As a general planning principle, not advice for anyone in particular, keep any single drug stock small enough that its worst day is survivable. A broad spread of healthcare holdings dilutes trial risk; one stock concentrates it.

Amgen (AMGN) remains a holding in the Capital Wealth portfolios, and no trade follows from this column. We’re cautious and neutral on stocks, so nothing new gets bought before Wednesday’s Fed decision. Pack the umbrella while the sky’s still clear: bring a recent statement, and fifteen minutes shows how much of your plan leans on one company.

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