What a sandwich tells us about a country that argues about everything — and still agrees on lunch.
Bottum's essay is a meditation on shared, unremarkable pleasures — the cheeseburger as the rare cultural artifact that crosses class, region and generation. He argues that the loss of these unifying small pleasures is a more reliable measure of social fragmentation than any survey of political opinion.
This is not a market piece — it is a values piece. We share it because the client conversations that move money are almost never about quarterly returns. They are about whether the world your grandchildren will inherit is intact. Bottum's small essay is an unusually graceful argument that it is.
A 15-minute review — an update on positioning.
Schedule a Call