Capital Wealth
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Heard on the Street · Investing strategy · IN04

$10,000 in 1963 Grew to $208 Million on Paper. The Catch Was a 72.6-Point Lag Almost Nobody Would Sit Through

Put three famous return boosters together and they added up instead of fighting. The price of the extra 6.3 points a year was trailing the market by 72.6 points over one bad three-year stretch.

By Sean Anees Saifi · Capital Wealth · Published Friday, October 16, 2026 · Source: The Wall Street Journal, Wednesday, October 14, 2026, whose market figures are the Tuesday, October 13 close (Heard on the Street)
Key Points
17.1%
a year since July 1963 for small, cheap, high-profit U.S. stocks, on paper
10.9%
a year for U.S. stocks overall over the same stretch
$208 million
what $10,000 grew to by this July, before taxes and fees
72.6 pts
the worst 36-month lag behind the market
A large brass pot of stew steams on an old gas burner in a worn kitchen, a long wooden ladle resting across its rim.
Crill's kitchen rule for a factor tilt: a whole habanero is too much, but a pinch can spice the dish.
In one line: A strategy that turned $10,000 into $208 million on paper would have lost almost every real holder along the way, so size your tilts to the lag you can stand.

Wes Crill has a chart that makes people lean in. Put $10,000 into small, cheap, highly profitable U.S. stocks in July 1963. Hold on. By this July you'd have $208 million, before taxes and fees. Then Crill, a senior investment executive at Dimensional Fund Advisors, tells you why nobody would have held on. Spencer Jakab lays it out in Wednesday's Heard on the Street column.

The three ingredients are old friends to finance professors. Small companies. Low prices next to what the business owns and earns. High profits. Each one has beaten the market over long stretches. Crill found that stacking all three didn't cancel out. The combo returned 17.1% a year since 1963. The whole U.S. market did 10.9%. That gap, 6.3 points a year, is what turns $10,000 into more than 30 times what the market made.

The part the chart hides

Few stocks pass all three tests, so the basket is small. Small baskets swing hard against the market. Over one 12-month stretch it trailed by 38.4 points. Over one 36-month stretch it trailed by 72.6 points. Picture three years of your neighbor's index fund running away from you. That gap between your fund and the market is called tracking error. Crill borrows Jack Nicholson's courtroom line for it. Investors, he says, can't handle the tracking error.

Jakab is careful here, and so is Crill. He isn't selling a product. The future won't copy the past. Even a plain index fund is hard to hold. Jakab adds a sobering note. Buy a plain index fund at the wrong moment and you could wait decades and still trail the safest bonds. Crill's point is about why free lunches stay on the table. The smart money knows about them. It just can't stomach them either.

Our read

This is Investments and Risk (IN04), and it's really Behavioral. A strategy earns you nothing if you sell it in year two. The 17.1% belongs only to someone who never needed the money and never opened a statement. Someone whose spouse never asked why the account was down while everyone else's was up. That person is rare. Our books hold a little small-cap value as a pinch. Avantis Small-Cap Value (AVUV) is in one book at 5% and Vanguard Small-Cap Value (VBR) in two, held at weight, nothing added. We don't recommend the factor as a main course, and this isn't a case for it. It's a case for sizing anything to the lag you can live through.

Here's the check for your own plan. Open your 401(k) menu and find the small-cap value fund, or any fund you picked because it beat the market in a backtest, a test run on past prices. Look at how much of your balance sits in it. Then ask yourself whether you'd still hold it in year four after three straight years behind the market. This mix once trailed by 72.6 points over three years. If the honest answer is no, the position is too big. A smaller slice you'd actually keep beats a bigger one you'd dump at the bottom. That's the kind of thing we go through in a plan review, and the time to size the umbrella is a dry day.

What It Means For Your Portfolio

Hold. Size any tilt to the lag you can stomach

A return you can't hold isn't yours. Size every tilt to its worst three years, never to its average.

General planning principles, not advice for anyone in particular. Factor tilts, meaning a lean toward small, cheap or highly profitable stocks, have long records and long droughts. Keep the core in broad, low-cost funds. If you add a tilt, keep it small enough that a three-year lag won't make you sell. Write the drought into the plan in advance, with a number, so the bad stretch is expected rather than a surprise.

Rebalance on a calendar, never on a feeling. A tilt that trails for years is the one you'll be tempted to cut when the lag is widest.

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