Capital Wealth
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The Intelligent Investor · ETF fees · Time Value of Money · M3

Your 'cheap' ETF isn't. QQQ holds nearly $500 billion and still charges the 0.18% it set in 1999

Index ETFs that charge at least 0.20% to hold big U.S. stocks still have $417 billion in them. The cheaper twin usually exists. Capital-gains tax is what keeps people from moving.

By Sean Anees Saifi · Capital Wealth · Published Tuesday, October 20, 2026 · Source: The Wall Street Journal, October 17–18, 2026 weekend edition, whose market figures are the Friday, October 16 close (Exchange)
Key Points
0.18%
QQQ's annual fee at its March 1999 launch, and today
$500 billion
QQQ assets now, over 200 times its 1999 size
$417 billion
In large-cap index ETFs charging 0.20%+ (Morningstar, Sept. 30)
0.10%
The cheapest Nasdaq-100 twin's flat fee (State Street)
A single gold coin balanced on its edge on a black glass table in near darkness, a soft highlight catching its rim.
A flat fee doesn't shrink as the fund grows. QQQ is more than 200 times bigger than in 1999 and charges the same 0.18%.
In one line: QQQ has grown 200-fold since 1999 and still charges 0.18%, and the tax to leave keeps people paying.

Invesco's QQQ charged 0.18% a year when it launched in March 1999. It now holds near $500 billion, more than 200 times its size back then. The fee is still 0.18%. Jason Zweig, the Journal's Intelligent Investor, says QQQ has plenty of company.

The cheapest big index funds cost almost nothing. iShares, Schwab, State Street and Vanguard all sell large-company ETFs at 0.03% or less. Yet index ETFs that charge at least 0.20% to hold large U.S. stocks held $417 billion at the end of September, Morningstar says. Zweig blames inertia. Investors pay tens of millions of dollars a year in fees they don't need to pay. Sara Shores, a former BlackRock fund executive, calls it a “squishy middle” of ETFs charging more than they can justify.

Money managers usually offer breakpoints. The fee drops as the pool of money grows. Many ETFs don't have them, or set them so high they barely bite. The iShares Russell 1000 Growth ETF launched in May 2000 at 0.20%. By the end of that year it held $106 million. Today it holds over $120 billion and charges 0.18%. That's roughly 1,200 times bigger for a fee cut of two hundredths of a point. QQQ's own cheaper twin, Invesco NASDAQ 100, launched in 2020 at 0.15%. BlackRock's iShares put out a Nasdaq 100 ETF this July at 0.12%, or 0.10% after a waiver that ends next summer. State Street's version charges 0.10%. Same index, a little over half the fee.

The tax that keeps you there

Zweig asks why people stay. Elisabeth Kashner of FactSet gives the blunt answer. If you own the fund in a taxable account, selling it means a big tax bill, and “your best option to get rid of it is to drop dead.” Federal capital-gains tax takes up to 20% of long-term profits. After a long bull market, that's a real bill. Fund companies know it, so the old fees stay high. Money is still moving, though. Over the past year investors pulled $1.8 billion from the iShares Russell 1000 Growth fund and put more than $950 million into Vanguard's version at 0.06%.

Our read

Time Value of Money, M3. A fee is a return you give away every year, and it compounds the same way a return does. Take QQQ at 0.18% against a twin at 0.10%. The gap is 0.08% a year. On $100,000 that's about $80 a year. Over 27 years, QQQ's life so far, that's more than $2,000 before any growth on the money you kept. Small, yes. Also certain, and almost nothing else in investing is. Our own books use the lower-fee class, QQQM, in 4 books, held at weight. Zweig's close says it best. If you're in these funds, “you are the market, and you're bearing too much.”

Here's the check for your own plan. Open your 401(k), 403(b) or IRA app this week and find the expense ratio on each fund you hold. That's the yearly fee, shown as a percent of your money. Inside those accounts, a switch to a cheaper fund on the same index costs you nothing in tax, if your plan offers one. Do it there first. In a taxable account, weigh the capital-gains bill, up to 20% federal, against years of fee savings. Point new money at the cheaper fund either way. If you'd like a second pair of eyes on that fee list, bring it to your next review.

What It Means For Your Portfolio

Hold. Read the expense ratio on every fund you own

A fee gap of a few hundredths of a point is small every year and certain every year, and certain beats small over decades.

General planning principles, not advice for anyone in particular. In a 401(k), 403(b), 457 or IRA, switching to the cheaper twin of the same index has no tax cost. Start there, if your plan's menu offers one.

In a taxable account, compare the capital-gains bill against the fee savings over the years you'd hold it. Send new money to the cheaper fund either way.

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