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Mansion · Under $1 Million · Housing · M6

They Built Custom Homes for Under $1 Million. The First Thing to Go Was the Garage

Nancy Keates has walked through houses that cost millions. Then she found some that didn't. The savings came from what the owners chose not to build.

By Sean Anees Saifi · Capital Wealth · Published Friday, October 16, 2026 · Source: The Wall Street Journal, Friday, October 16, 2026, whose market figures are the Thursday, October 15 close (Mansion)
Key Points
$700,000
The Raleigh house that started the series
$1 million
Budget ceiling for every home featured
4
Parts in the Journal's under-$1 million series
0
Garages built, though every client asked for one
A new metal-roofed ranch house rises behind a stone-pillared gate and live oaks, a concrete pump boom overhead and survey stakes in wildflowers at sunrise.
The series' homes went up on flat lots, where site work costs less and permits bring fewer surprises.
In one line: Custom homes came in under $1 million by skipping the garage, swapping materials and letting the architect work.

Every client asked for a garage. Not one of them got it. That's the first lesson from Nancy Keates's four-part Journal series on architect-designed homes built for under $1 million. She's toured thousands of custom houses that cost millions. This time she went looking for the ones that didn't.

The series started with a conversation. An architect in Raleigh, N.C., told her his firm had just designed a house for around $700,000. That's still a lot of money. It's also far below what his firm usually builds. So Keates asked what the owners who stayed under $1 million had in common. Five habits kept showing up.

What they gave up, and what they got

The garage went first. Every client wanted one, she writes, and Americans rarely give them up. Cutting it saved tens of thousands of dollars. The house got that space instead. Owners parked outside and put a shed in the yard. Materials came next. Fiber cement siding gives the look of wood at a lower price. A plain sliding glass door beats a folding one on both cost and space. The lot mattered too. A flat lot keeps site work cheap. A lot with an old house already on it saved time, and it spared the owners the permit surprises that come with raw land.

The owners also rolled up their sleeves. They bought their own appliances. They painted and planted. Some even took on electrical work, which we'd pair with a licensed electrician and a permit before anyone touches a wire. The last habit was trust. Each owner wrote down the features that mattered, handed the list over and got out of the way. With nobody arguing over every choice, the architects could keep the shapes simple and use off-the-shelf sizes. Keates adds one condition. The architect has to promise to flag anything that's about to run over budget.

Our read

This is a Housing M6 story with a Cash Flow M5 lesson inside it. The cheapest square foot is the one you never build. The cheapest surprise is the one a flat lot and a clean permit file keep you from meeting. And the cheapest argument is the one you don't have with your architect over every doorknob. None of these owners found a magic material. They made fewer decisions, made them earlier, and let the professionals do the work they'd hired them for.

If you've got a build or a remodel quote on the counter right now, the clause to look for this week is the one about going over budget. Ask, in writing, that the architect or contractor warn you before any line item runs past the number. Then look at the two most expensive features on your list and ask which one you'd trade for coming in under. For most families that's the garage. You don't wait for the first change order to learn how the budget talks back. If you'd like a second set of eyes on how a build fits the rest of your plan, we're glad to look.

What It Means For Your Portfolio

Hold. Build the list, then skip the garage

The biggest savings in a custom build came from leaving things out, starting with the garage.

General planning principles, not advice for anyone in particular. Price a build by what you can leave out, starting with the garage and the custom materials. Favor a flat lot or one with an existing house for fewer permit surprises. Put the over-budget warning in writing before work starts.

Do-it-yourself work saves real money on paint and plantings. Leave electrical work to a licensed electrician with a permit.

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